Team Pillow, winner of the inaugural Malaysia Developers’ Day competition, celebrated winning a US$10,000 prize for developing an app they dubbed “Perks” which uses location-based technology to let users know about special offers and promotions within close proximity. More than 200 creative individuals, including developers, designers, students, marketing specialists and entrepreneurs have signed up to participate in this inaugural Malaysia Developer's Day. The prize was awarded by Dato’ Mohd Ali Hanafiah, Chief Industry Development Officer of the Malaysian Communications and Multimedia Commission (MCMC) and Jake Jennings, Executive Director of International External and Regulatory.

To drive entrepreneurship in the area, the Malaysian Communications and Multimedia Commission (MCMC) joined forces with AT&T to host a Developers’ Day in Kuala Lumpur on Sept. 7-8, 2013. Open to developers and non-developers alike, participants had 24 hours to form teams and turn their small-business idea into a mobile app – all while vying for cash prizes totaling US$14,000 (MYR44,000) to further invest in their ideas.

The AT&T/MCMC Developers’ Day is the first such event held in Asia Pacific by the two host organizations. Designed as a catalyst for innovation and entrepreneurship, the event provides attendees with the resources, education and networking structure needed to produce quality apps in less time and at lower cost. Participants have access to AT&T’s Application Programming Interfaces (APIs) – already built-out code that accesses the power of AT&T’s network – which they can quickly plug into their apps for added functionality, such as speech-to-text and voice recognition. Moreover, AT&T’s experts were on hand to lend assistance where needed, transferring technology knowhow to the local innovators.

“We are committed to engaging with developers worldwide to deliver a new generation of innovative, powerful apps that leverage the deep capabilities of the AT&T network,” said John Donovan, Senior Executive Vice President of AT&T Technology and Network Operations. “This event complements our ongoing efforts to provide developers with the right tools and opportunities to capitalize on mobile technology’s transformative power, helping us enhance the communities we touch and better the world in which we live.”

Echoing the sentiment by AT&T, MCMC Chief Planning and Development Officer Dato’ Mohd Ali Hanafiah feels the inaugural Developers’ Day will serve as a useful platform to nurture creative app designers for Malaysia.

“Through this event, we are able to witness the hidden talents and creativity of each participant. More importantly, it also showcases the ability of our local app designers to compete with the best in the world. Indeed, this augurs well for the future of the app industry in Malaysia.”



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